Weekly recap
What the US searched for, Oct 25–31, 2026
Every day on Query Ewe you get five match-ups of three things people Googled the week before, and guess which was searched most. Here are all 95 answers for Oct 25–31, 2026, from everyone's daily game and from each topic.
Play today's gameBiggest jumps
- GTA 6 preload (Video games: GTA 6 chatter) ran 52× its normal week
- Chiefs vs Seahawks (NFL: Searches blowing up) ran 42.6× its normal week
- USC vs Ohio State (College football: Scores sizzlin') ran 32.2× its normal week
- Phantom Blade Zero (Video games: Games that bite back) ran 27.4× its normal week
- It's the Great Pumpkin, Charlie Brown (TV: Spooky screens) ran 20.8× its normal week
- Clayface (Batman villains) ran 15.5× its normal week
- Early voting (Election words) ran 14.9× its normal week
- Spooky Scary Skeletons (Music: Songs that go bump) ran 13.5× its normal week
In the news
Batman villains
Clayface got his own movie, #1 at the box office on its opening weekend. That was enough to out-search the Joker.
Apple
Apple launched a touchscreen MacBook Pro and a new iMac on Oct 28. Searches barely moved; the iPad still won.
NFL teams
The Cowboys blew a late lead to the Cardinals' backups: 2.6× their normal week. The Lions and Broncos drew less.
At the movies
You Can See Everything, Nathan Fielder's new Elizabeth Holmes documentary, was #1 at the box office on Halloween weekend.
Election words
Early voting hit 15× its normal week before the Nov 3 midterms, but plain vote still got the most searches.
Baseball teams
The Brewers won their first World Series on Oct 28. The Dodgers, swept by Milwaukee in the NLCS, fell to 0.2× their normal week.
Video games
Call of Duty: Modern Warfare 4 came out Oct 23 and ran 1.7× normal, but Minecraft still got six times the searches.
Shooter games
GTA 6, due Nov 19, out-searched Call of Duty in its first full week out. Battlefield 6, a year old, barely registered.
The time of year
Costumes
Spider-Man led 2026's costume lists, but those count the whole season. In Halloween week, the witch costume won by a mile.
Halloween candy
Love it or hate it, candy corn hit 7.6× its normal week at Halloween and beat Reese's more than 3 to 1.
Clocks go back
Clocks went back on Nov 1. "Daylight saving time" ran 7.8× its normal week, but most people searched time change.
Halloween movies
Coraline beat Hocus Pocus at Halloween. Both ran 5 to 8× their normal week; Casper only 1.4×.
Monsters
Vampires beat zombies at Halloween. All three monsters ran about 1.8× their normal week, but werewolves trailed far behind.
Spooky things
Ghost beat spider at Halloween. Skeleton searches more than doubled, to 2.3× normal, and still came last.
Fall fun
Corn maze and hayride searches ran 7 to 9× their normal week at Halloween, but apple cider still led, as it does all year.
Warm drinks
Apple cider ran 1.7× its normal week and beat both chai and hot chocolate.
Pies
Pumpkin pie was already at 2.1× its normal week, almost four weeks before Thanksgiving. Pecan and sweet potato can wait.
Old rivalries
Toys
NeeDoh, the squishy fidget toy, went viral this fall. But viral isn't big: LEGO still got three times the searches.
Pizza chains
Domino's beat Pizza Hut by more than half last week: about 2.3 million searches to 1.5 million.
Airlines
American got nearly twice United's searches last week, and five times budget carrier Frontier's.
Grocery stores
Publix, found only in the Southeast, out-searched Trader Joe's two to one. It led every week of the year.
Card games
Solitaire out-searched poker almost three to one. Blackjack, the casino favorite, trailed both.
Chicken chains
Wingstop beat KFC by more than half again. Zaxby's, a Southern chain, ran 1.2× its normal week.
US states
Texas out-searched California almost two to one, every week of the past year, though California has more people.
Social apps
Instagram beat TikTok by about half again. Snapchat trailed both.
Getting a ride
Uber was searched over five times as much as Lyft. Waymo's robotaxis ran 1.2× their normal week.
Cocktails
The martini beat the Old Fashioned nearly two to one. The daiquiri, a summer drink, had a quiet week.
Breakfast cereals
Rice Krispies ran 1.4× its normal week and stayed ahead of Cinnamon Toast Crunch, as in most weeks this year.
Dinner out
Olive Garden out-searched Applebee's and Red Lobster put together.
Dog breeds
Husky edged out the Golden Retriever, even with goldens at 1.2× their normal week. Huskies led all year.
Kitchen gadgets
The air fryer beat the dishwasher nearly two to one. The Instant Pot came last.
Shopping sites
Amazon got almost seven times eBay's searches: about 33 million in one week.
Gaming giants
Pokémon beat Roblox and Fortnite, as it did in 51 of the last 52 weeks.
Coffee chains
Starbucks out-searched Dunkin' more than two to one. Dutch Bros, the West Coast chain, came third.
Fast food
Taco Bell out-searched Burger King and Wendy's. McDonald's, left out of this round, beat all three.
By topic
NFL
Searches blowing up
Seattle beat Kansas City 20-3 on Oct 25, the Chiefs' first loss. "Chiefs vs Seahawks" hit 43× its normal week.
Quarterbacks heating up
Sam Darnold beat Patrick Mahomes on Oct 25 but drew the fewest searches. Lamar Jackson led the quarterbacks.
Prime-time picks
Monday's game was Cowboys at Eagles, and Dallas won 38-21 in Philadelphia. On Sunday night, Seattle beat the unbeaten Chiefs 20-3.
Stars on the move
McCaffrey hurt his thigh in the 49ers' first loss, 29-20 at Atlanta. CeeDee Lamb caught two TDs as Dallas beat the Eagles on Monday night.
Fan searches buzzing
A packed week: last-second wins, the first NFL game played in Paris, and the Falcons handing the unbeaten 49ers their first loss.
College football
Scores sizzlin'
USC beat No. 2 Ohio State 30-18 on Halloween. "USC vs Ohio State" hit 32× its normal week.
Coaches in the spotlight
USC's Lincoln Riley hit 5.7× his normal week after the upset. Miami's Mario Cristobal drew little, though No. 1 Miami won 38-35.
Programs making noise
Alabama football led, but Iowa ran 2.4× its normal week after a 30-0 win over No. 25 Wisconsin.
Big names cookin'
Texas won its second straight, routing Mississippi State 31-3 on Halloween night as Arch Manning threw three TD passes.
Conferences clashing
The SEC has the most big-name programs. On Halloween, Georgia routed Florida 27-8 in the rivalry's first-ever game in Atlanta.
NBA
Young guns heating up
Cooper Flagg scored 33 as Dallas beat Houston on Oct. 30, handing the Rockets their first loss of the season.
Teams that are hot
Steph Curry scored 31 as the Warriors erased a 25-point deficit to beat Luka Doncic's Lakers, passing Dominique Wilkins on the scoring list.
Rivals in the mix
The champion Knicks lost to LeBron's 76ers again on Oct. 30 but still won the search battle. Philly ran 3.9× its normal week.
Fan favorites
Week two of the NBA season sent fans hunting for out-of-market games, and a League Pass free preview on Sling ran through Oct. 26.
Stars in the headlines
Anthony Edwards needs a procedure on his right knee and will miss several weeks, the AP reported on Oct. 27.
Video games
Games that bite back
Phantom Blade Zero launched Oct 29 and sold over 4 million copies in three days.
GTA 6 chatter
Players wanted the GTA 6 release date: Nov 19. "GTA 6 preload" jumped 52× as preloads were set for Nov 12.
Games that never quit
Fortnite led, but Call of Duty ran 1.7× its normal week after Modern Warfare 4 launched on Oct 23.
Streamers stirring it up
Pokimane said Atrioc's 2023 deepfake of her still causes her anxiety, after he attended Ludwig and QTCinderella's wedding.
Consoles on deck
Nintendo's Zelda 40th Anniversary Switch 2, a $519.99 special edition, went on sale on Oct. 29.
Movies
Frauds in the frame
A24's Elizabeth Holmes documentary You Can See Everything climbed to No. 2 with $19.5M. Holmes searches hit 10× normal.
Movies on the marquee
Street Fighter opened at No. 1 on Oct 16, then fell 72% as Clayface took over. Whalefall ran 5.7× its normal week.
Comedians cookin'
Nathan Fielder, who co-directed the Holmes documentary, hit 9× his normal week.
Pixar picks
Woody, Buzz and Jessie were popular Halloween costumes after this year's hit Toy Story 5.
Studios in the spotlight
Ghibli's films, from Spirited Away to Totoro, draw steady searches year-round; no big news this week, just their usual pull.
TV
Spooky screens
Hocus Pocus aired five times on Freeform in Halloween week. The Great Pumpkin turned 60, and a new Treehouse of Horror aired Oct. 25.
Killers on the loose
Dexter: Resurrection season 2 premiered on Paramount+ on Oct 30, and Dexter nearly doubled its normal week.
Shows saddling up
Yellowstone is still the flagship of Taylor Sheridan's shows. Tulsa King, also his, began season 4 on Paramount+ on Oct. 16.
Dramas still simmering
Breaking Bad has stayed a pop-culture fixture since its 2013 finale; no news this week, just its usual steady pull.
Services duking it out
Hulu's latest price hike, Disney's fourth in four years, reached existing subscribers' monthly bills this fall.
Music
Songs that go bump
Thriller returns to the charts every Halloween. Monster Mash, a No. 1 in October 1962, and meme hit Spooky Scary Skeletons surge with it.
Pop stars sizzlin'
Harry Styles (Pizza Rat and Elvis) and Cyndi Lauper (as Ursula) were among the stars in viral Halloween costumes.
Nashville's finest
Ella Langley leads this year's CMA nominations with 9; the awards air Nov 18.
Boots stompin'
Zach Bryan was riding his new EP, Young Manhood & Other Donatable Organs, out Oct. 16 and led by a duet with Lana Del Rey.
Rock that rolls on
No big news: Nirvana is searched steadily all year, a month after MTV gave the band its Video Vanguard Award at the 2026 VMAs.
Celebrities
Keeping up
Kim Kardashian dressed as her daughter North West for Halloween. North West out-searched Kris and Kourtney combined.
Stars in costume
Kim Kardashian led, dressed as her daughter North West. Heidi Klum ran 3.3× normal as a giant severed hand.
Exes in the mix
Megan Fox posted a vampy Twilight-themed photo set before Halloween, asking fans, "Who's going to be the Bella to my Edward?"
A-listers sizzlin'
Selena Gomez reunited with Demi Lovato for a Rare Beauty campaign recreating their 2009 Disney movie Princess Protection Program.
Hosts holding court
Kelly Clarkson's show, which ended in August, won five Daytime Emmys on Oct. 30. Colbert's Late Show went off the air in May.
AI
Companies making waves
Anthropic filed to go public on Oct. 26, opening its books: $16.3 billion in first-half revenue and an $80.7 billion loss.
Bosses in the spotlight
Sam Altman drew criticism on Oct. 30 for calling it "quite terrible" that PCs keep scarce RAM that data centers could use.
Big words buzzing
AGI doubles as tax shorthand for adjusted gross income, so it draws searches all year, not just from AI talk.
Worries trending
Tech stocks lost over $1 trillion on Oct. 30 as investors doubted AI spending would pay off, pushing "AI bubble" to 5× its normal week.
Stocks on the move
Nvidia, the AI boom's bellwether, is always heavily watched. Intel ran 1.8× normal after a weak forecast sank its shares 29% on Oct. 30.
Tech gadgets
Homes talking back
Alexa runs on every Echo, and Amazon unveiled five new Alexa devices on Oct. 28, led by a redesigned Echo Show 16.
Wrists getting smart
Garmin isn't just watches: its name is on car GPS units, bike computers and boat electronics, so many kinds of owners search it.
Laptops opening up
MacBook is Apple's only laptop line, and Apple unveiled the M6 MacBook Pro on Oct. 27, with pre-orders opening the next day.
TVs turned up
Samsung has been the world's best-selling TV brand for nearly two decades, so its sets are in more homes to search about.
Phones buzzing
Galaxy is Samsung's whole phone line, from budget A-series to foldables, and Samsung sells the most Android phones in the US.
Politics
Ballot buzz
Early voting searches hit 15× their normal week as turnout ran far ahead of 2022.
Candidates heating up
In the Texas Senate race, Democrat James Talarico out-searched Republican Ken Paxton as early votes topped 7.4 million.
Issues on the boil
Tens of millions rely on Social Security. November SSI checks came early on Oct. 30, two weeks after a 3.6% raise for 2027 was announced.
Power players
As vice president, JD Vance is the best-known name here, and with the Nov. 3 midterms days away he was a fixture of the Republican campaign.
More candidates in the mix
Days before the midterms, Michigan's open Senate seat put Republican Mike Rogers in the spotlight, ahead of Georgia's Jon Ossoff.
Food
Halloween bites
Carving jack-o'-lanterns leaves a pile of seeds, and people look up how to roast them. Chili and caramel apples are Halloween party staples.
Sides on the table
Mac and cheese is a weeknight dinner all year, not just a holiday side. Green bean casserole waits for Thanksgiving week.
Soups simmering
Potato soup is a cheap, filling cold-weather staple. Butternut squash comes into season in fall, so its soup climbs every October.
Sweets baking
Cookies are the everyday bake, and the word covers every kind, from chocolate chip to sugar cookies.
Takeout cravings
Sushi is everywhere, from restaurants to grocery store cases, so people search it to find a spot or a roll near them.
Counts are estimated Google searches in the US for the week. Rounds marked /100 use Google Trends interest instead. How we count.